PPC is an abbreviation for Pay-Per-Click advertising, and is one of the most exciting and prolific web traffic methods in Internet Marketing today.
The fundamental procedure of PPC, is where website owners, offer ad space to other businesses, however, the businesses don’t pay the website owner up front for the ad space, they do as the name suggests, pay a certain amount per click their as receives.
Search engine pages and social network sites are popular web pages where most pay-per-click advertising takes place. You want it on sites that have millions of users every day, so that the PPC advertising campaign can reach its full potential.
Additionally, the PPC advertisement will be ineffective if it is not placed amongst closely related content and keywords. It is all good and well having a PPC advertisement on a site such as Google or Facebook, but if it isn’t located on pages that are closely linked to the product or service that you are selling, the results of the PPC campaign are highly likely to turn out negative. This allows a business the opportunity to advertise to a customer that is actually searching for their niche and is probably willing to buy, this is otherwise known as sponsored match.
PPC advertising can be set up very quickly and provides a great deal of information to measure campaign performance. You only pay for “click-throughs” so it can be a highly cost-effective form of advertising when implemented correctly. Cutting-edge analysis, strategic thinking and persistent management are just three procedures that need to be consistently implemented in order for a PPC campaign to be successful. By continually assessing and adopting your tactics you can ensure that your campaign is optimized; maximizing your return on investment.
When it comes to writing your PPC advert, you need to be on-point, as this is probably the most critical stage in your PPC campaign. Most PPC’s only allow around 100 characters of literature, therefore it needs to be short and snappy, so that you achieve the aim of the advert which is attract potential customers.
Listed below are a few key pointers that should help you when writing your PPC advert:
• Try to keep your content as clear and simple as possible.
• Don’t use up all of your content allocation with meaningless keywords. Pick the most effect ones and use them.
• If you are targeting a specific geographical location e.g. Paris, then make sure that you specify this.
• If you have a time-related benefit, ensure that you mention it. This will form a sense of pressure on the viewer to buy.
All being well, PPC does pose a possible threat.
Popularity of the keyword that you are using is the fundamental determinant when it comes to cost. The more the keyword is sought after, the higher the cost will be. This could make it near impossible for you to get the targeted terms that would yield the best results for your business.